There, stript fair Rhet’ric languish’d on the ground; (113) The new collective unconscious Pope saw as the accumulating backwash of private self-expression. * Pope had a very simple scheme for his first three books. Book I deals with authors, their egotism and desire for self- expression and eternal fame. Book II turns to the book sellers who provide the conduits to swell the tides of public confession. Book III concerns the collective unconscious, the growing backwash from the tidal wave of self-expression. It is Pope’s simple theme that the fogs of Dulness and new tribalism are fed by the printing press. Wit, the quick interplay among our senses and faculties, is thus steadily anesthetized by the encroaching unconscious. Anybody who tried to get Pope’s meaning by considering the content of the writers he presents